So, after working at Amazon I became a sucker for same-day delivery, on-demand delivery, and the gimme-gimme culture!
When I went to the Amazon homepage this morning to look up bowtie collars for my cats (yes, I actually did that…), I saw an ad for one of my friend’s teams, Prime Now.
It’s the one-hour delivery service for products sold by Amazon. I got excited because it was an ad that said that Prime Now was available in my area. MY AREA! Denver!!!!! I was suspicious because Amazon doesn’t have a fulfillment center out here but out of curiosity I clicked the ad anyways.
I clicked on the ad and was directed to the landing page, and on first glance didn’t see confirmation that Prime Now was available in Denver, nor did I see a way to search for my location. (Boooooo.)
Then, I was hit with a flurry of questions:
- What’s up with all of these download badges? Don’t they know that I clicked a desktop ad? They’re smarter than that (I think).
- Why wasn’t I served with a design that emphasized a location-based search if I could not at least be told immediately that Prime Now was indeed not available in my area?
- Why couldn’t they just automatically tell me on this page that it wasn’t available in my area? They know where I am located (I think).
- If it was not available in my area, why couldn’t I opt in to a notification about when it would become available?
- Why make me sad and show me all of the wonderful things I can’t get at the bottom of the page? It’s not like I’m going to move to these other cities just to get Prime Now.
Anywhoodle, after scrolling down a bit I found the scrollbar and typed in my location.
NO SUCH LUCK 🙁
Such sadness. Why would you serve an ad only to fall short of the promise?
Moral of the story: Don’t make your customers sad. They might cry.